Google Ads Brand Restrictions Guide for Returning Customers

Google Ads Brand Restrictions Guide for Returning Customers

This article delves into Google Ads brand keyword advertising strategies for wholesalers with a high rate of returning customers. It emphasizes the importance of brand keyword ads and provides a detailed guide on setting up Google Ads brand keyword restrictions. The aim is to help businesses efficiently utilize brand traffic and improve advertising effectiveness by preventing competitors from bidding on their brand terms and maximizing ROI. This strategy is particularly crucial for maintaining market share and customer loyalty.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Face Pressure As Return Rates Rise

Amazon Sellers Face Pressure As Return Rates Rise

Amazon's planned introduction of a 'High Return Rate' label may negatively impact sellers, leading to trust issues, ranking drops, and profit erosion. Sellers should focus on quality control, optimize product descriptions, improve customer service, and be wary of malicious competition. It's crucial to stay informed about policy changes and proactively respond to them. This label could significantly affect seller performance, requiring adjustments to operational strategies to mitigate potential damage and maintain a positive standing within the Amazon marketplace.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Optimize Feedback Requests in Key Window

Amazon Sellers Optimize Feedback Requests in Key Window

This article addresses the low review rate issue faced by Amazon sellers, emphasizing the importance of review request timing. Through A/B testing and data tracking, it helps sellers identify the optimal time frame for sending review requests, effectively improving product review rates. A review request tracking spreadsheet template is also provided to aid in organization and analysis. This strategy aims to boost seller performance by optimizing the review generation process and encouraging more customer feedback.

12/31/2025 Logistics Encyclopedia
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SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN has become a prominent player in fast fashion with an impressive 98% sell-out rate and an estimated $24 billion in annual revenue. Its success is attributed to an efficient supply chain, precise marketing, and rapid response to market trends. Despite facing environmental concerns and competitive pressure, SHEIN is actively exploring sustainable development and original designs, striving to maintain its leading position in the global market. It sets a new benchmark for Chinese brands going global.

12/30/2025 Logistics Industry Insights
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Current Status and Trend Analysis of Air Freight Prices in Zhengzhou

Current Status and Trend Analysis of Air Freight Prices in Zhengzhou

The air freight prices in Zhengzhou will take effect on July 16, 2025, with a rate of 145 yuan/kg for general cargo to multiple destinations. The costs vary based on weight, with a minimum charge of 31 yuan/kg and a maximum reduction to 28 yuan/kg. Air freight prices may fluctuate due to changing market demands. To ensure the smooth transport of goods, customers should confirm specific pricing with customer service in advance to make informed logistics decisions.

07/22/2025 Logistics
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Understanding Freight Rates and Charges in the Maritime Industry

Understanding Freight Rates and Charges in the Maritime Industry

This article discusses the meanings of freight rates and transport costs and their relationship. The freight rate is the price charged by carriers for transportation services, impacting the supply-demand balance in the shipping market. In contrast, transport cost is the remuneration paid by users according to the transportation contract, linked by a multiplicative relationship. Understanding the fluctuations in freight rates and their effects on transport costs helps shipping companies and cargo owners manage costs and make better business decisions.

07/28/2025 Logistics Encyclopedia
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ASEAN Trade Expands with RMB Settlement for Export Rebates

ASEAN Trade Expands with RMB Settlement for Export Rebates

This paper interprets the RMB settlement export tax rebate policy, focusing on its application in ASEAN trade. Companies trading with countries that have signed RMB trade circulation agreements can apply for tax rebates if the contract and payment are in RMB and an RMB account is opened. Businesses should closely monitor policy updates and strengthen cooperation with financial institutions to fully utilize the convenience of RMB settlement. This facilitates smoother trade transactions and potentially reduces exchange rate risks within the ASEAN region.

08/22/2025 International Settlement
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Evergreen Air Adjusts Shenzhendetroit Freight Rates Amid Market Shifts

Evergreen Air Adjusts Shenzhendetroit Freight Rates Amid Market Shifts

This article provides a detailed analysis of air freight from Shenzhen to Detroit, focusing on EVA Air's pricing. It covers rate classifications, flight information, and potential hidden costs, offering advice on selecting the best air freight solution. Furthermore, it compiles air freight rates for other routes for reference, aiming to help you make informed decisions and avoid common pitfalls in air freight. This guide empowers you to understand the complexities and choose the most suitable option for your shipping needs.

09/29/2025 Logistics
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China Airlines Adjusts Shenzhenkaohsiung Air Freight Rates Schedules

China Airlines Adjusts Shenzhenkaohsiung Air Freight Rates Schedules

This article provides a detailed overview of key information for air freight from Shenzhen to Kaohsiung, including China Airlines (CI) freight rate references, flight schedules, cost components, and important considerations. It emphasizes the volatility of freight rates, advising confirmation with customer service before booking. It also explains important matters such as dangerous goods restrictions, amendment fees, and packaging requirements. The aim is to help readers better understand the details of air freight from Shenzhen to Kaohsiung and successfully complete their air cargo operations.

09/29/2025 Logistics
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BSI Clarifies SWIFT Codes for Secure Global Transfers

BSI Clarifies SWIFT Codes for Secure Global Transfers

This article provides a detailed explanation of Bank Syariah Indonesia (BSI)'s SWIFT code system and offers a guide for cross-border remittances. It highlights potential risks such as incorrect information, scams, and exchange rate fluctuations. The aim is to help readers safely and efficiently conduct cross-border transfers to BSI, while emphasizing the importance of risk prevention. The guide provides practical advice for navigating the complexities of international money transfers and ensuring a secure and successful transaction with BSI.

09/01/2025 International Settlement
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